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LocWorld Warsaw 2018

LocWorld Warsaw 2018

I had a great experience at my second LocWorld. This year I was happy to present on the pitfalls of communicating with global employees and what Marketing’s stake in it is.
Can intranets speak what users want?

Can intranets speak what users want?

It’s still relatively rare to find websites where users can choose the language, and those that offer it tend to be from large, global, commercial organizations. Yet even for the few that offer this option still artificially reduce the world. In the US, you might see...
Lose the lorem ipsum ASAP

Lose the lorem ipsum ASAP

Pay attention to the what of brand identity, not just the how. When companies create a brand identity, they typically go through months of iterations, working with a creative agency to fuss with all the details of logos, colors, fonts, and layouts. The supporting...
Breathing and communicating: Pros do it better

Breathing and communicating: Pros do it better

If I told a group of corporate attorneys that the wording in their NDA needed more storytelling, or a team in finance that their announcement of the quarter’s financial results had third-act problems, I’d be laughed out of the room. That’s because they have...