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Whether content creation is in house or through a vendor, it’s an investment of your time and energy. In this blog I look at what you need to provide to writers so that they help you meet your goals and get the most from your investment.

I’ll also look at ways to make corporate communications more credible through localization and co-creation. 

Lose the lorem ipsum ASAP

Pay attention to the what of brand identity, not just the how. When companies create a brand identity, they typically go through months of iterations, working with a creative agency to fuss with all the details of logos, colors, fonts, and layouts. The supporting...

Where you end up is where to start

When I’m asked to edit something longer than a few paragraphs from someone who doesn’t write for a living, I can almost guarantee that the concluding sentence should be the lead. The lead is the intro to a piece of journalistic writing. It’s sometimes spelled ‘lede’...

“Seen any mistakes lately?”

I used to teach evening writing classes, and my students knew that I had a day job in corporate communications. Sometimes they'd ask, ‘What mistake do you see most often?’ Most of them worked in corporate settings too, and some lacked confidence in their writing. My...

Jargon: Making it all about you

Everyone says they hate it. But they continually invite it to the party, then act surprised when it shows up. Do we even know what jargon looks like? Many think it’s acronyms or their company's internal language. Others say it's trendy buzzwords and phrases. (With the...