Corporate Wants You to Read This

The people global organizations rely on to execute local communications usually have day jobs. Communications tasks are secondary to their main role, and they can have different goals that than the corporate office.

With so many other things on their mind, they throw our assignments together quickly to get it off their list of tasks. They don’t want to take ownership of corporate work, and they even undermine it with the passive/aggressive kiss of death: “Corporate wants you to read this.”

How can we make our corporate communications more credible?

Jargon: Making it All About You

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