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Corporate Wants You to Read This Blog

Whether you work with a content creator who’s in house or contracted, it’s an investment of your time and energy. In this blog I’ll cover ways to get the most from that investment so that your writers have everything they need to help you succeed.

I’ll also cover ways we can make our corporate communications more credible with employees worldwide through localization and co-creation. 

LocWorld Warsaw 2018

I had a great experience at my second LocWorld. This year I was happy to present on the pitfalls of communicating with global employees and what Marketing's stake in it is.

Can intranets speak what users want?

It’s still relatively rare to find websites where users can choose the language, and those that offer it tend to be from large, global, commercial organizations. Yet even for the few that offer this option still artificially reduce the world. In the US, you might see...

Lose the lorem ipsum ASAP

Pay attention to the what of brand identity, not just the how. When companies create a brand identity, they typically go through months of iterations, working with a creative agency to fuss with all the details of logos, colors, fonts, and layouts. The supporting...

Breathing and communicating: Pros do it better

If I told a group of corporate attorneys that the wording in their NDA needed more storytelling, or a team in finance that their announcement of the quarter's financial results had third-act problems, I’d be laughed out of the room. That’s because they have advanced...

Where you end up is where to start

When I’m asked to edit something longer than a few paragraphs from someone who doesn’t write for a living, I can almost guarantee that the concluding sentence should be the lead. The lead is the intro to a piece of journalistic writing. It’s sometimes spelled ‘lede’...

Don’t leave your writers hanging

One type of difficult client is the one who can never be pinned down on what they want to say. In the same category is the subject matter expert who claims to be so busy that there's no time to brief the writer. Instead, they send you two endless PowerPoint...

“Seen any mistakes lately?”

I used to teach evening writing classes, and my students knew that I had a day job in corporate communications. Sometimes they'd ask, ‘What mistake do you see most often?’ Most of them worked in corporate settings too, and some lacked confidence in their writing. My...

Jargon: Making it all about you

Everyone says they hate it. But they continually invite it to the party, then act surprised when it shows up. Do we even know what jargon looks like? Many think it’s acronyms or their company's internal language. Others say it's trendy buzzwords and phrases. (With the...

The deeper value of a second set of eyes

Every writer knows that small mistakes are easy to miss, and that’s why conventional wisdom is to have someone else give it a read before something is sent, posted or published. But catching typos isn't the only reason. At 0:45 in this number from Cabaret, you see how...