Where you end up is where to start

When I’m asked to edit something longer than a few paragraphs from someone who doesn’t write for a living, I can almost guarantee that the concluding sentence should be the lead. The lead is the intro to a piece of journalistic writing. It’s sometimes spelled ‘lede’ (but that seems to be from an era when […]

The deeper value of a second set of eyes

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.98″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Every writer knows that small mistakes are easy to miss, and that’s why conventional wisdom is to have someone else give it a read before something is sent, posted or published. But catching typos isn’t the only reason. At 0:45 […]