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Don’t leave your writers hanging

Don’t leave your writers hanging

One type of difficult client is the one who can never be pinned down on what they want to say. In the same category is the subject matter expert who claims to be so busy that there’s no time to brief the writer. Instead, they send you two endless PowerPoint...
“Seen any mistakes lately?”

“Seen any mistakes lately?”

I used to teach evening writing classes, and my students knew that I had a day job in corporate communications. Sometimes they’d ask, ‘What mistake do you see most often?’ Most of them worked in corporate settings too, and some lacked confidence in their...
Jargon: Making it all about you

Jargon: Making it all about you

Everyone says they hate it. But they continually invite it to the party, then act surprised when it shows up. Do we even know what jargon looks like? Many think it’s acronyms or their company’s internal language. Others say it’s trendy buzzwords and...
The deeper value of a second set of eyes

The deeper value of a second set of eyes

Every writer knows that small mistakes are easy to miss, and that’s why conventional wisdom is to have someone else give it a read before something is sent, posted or published. But catching typos isn’t the only reason. At 0:45 in this number from Cabaret, you...