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Does your internal messaging fall flat once it leaves your borders?

I know ways to change that.

About
Ray Walsh

I’m a communications and localization consultant, specializing in content creation and content management for multinational organizations.

Areas of Work
Need words? I can get you words. Blog posts, websites, brochures, e-books, presentations–anywhere you need verbal content. If you have the expertise but don’t have time to craft it for people outside your field, talk to me.

Create

Get short, conversational, persuasive content

Edit

Technocratic, dense, dry as dust? Let me fix it.

Re-purpose

Adapt your specialized documents for social media and blogging

Localize Employee Communications

 

Getting employee attention is hard enough.
Put it in another language, and the barriers are even higher.

Create a virtual team of local co-creators and give them the right skills, tools and processes to take global employee communications to a new level. I can help you establish, run, and optimize a localization process, from one-off trainings to longer projects.

Let me show you how and you’ll get:

  • More clicks, more feedback, more engagement.
  • Wider distribution and greater impact from your global corporate content.
  • Skilled communicators in local markets who are trained to create and localize content and gather local feedback.
  • More agile communications that are responsive to your audiences.
Free downloadable tip sheets

Use global content planning to build collaborative relationships

Pitfalls and tips for measuring employee communications globally

Six types of content
that are
too US-centric

Assess System

We’ll talk to your resources, evaluate their skills, development needs, and aspirations. We’ll ask them to show us the tools they work with, and together we’ll examine your current channels.

Train Resources

We can help you determine the job profiles you need for localization, and we can train the resources you have now on how to tell better stories, use brand guidelines correctly, be more visual, and better leverage the assets you’re creating.

Develop Process

We can help you develop and deploy a global content strategy and reinforce it with better face-to-face communication tools.

On-Site Support

We work closely with local resources to show them how to better adapt their content to corporate models and show local management how communications can help them achieve business goals.

Assess System

We’ll talk to your resources, evaluate their skills, development needs, and aspirations. We’ll ask them to show us the tools they work with, and together we’ll examine your current channels.

Train Resources

We can help you determine the job profiles you need for localization, and we can train the resources you have now on how to tell better stories, use brand guidelines correctly, be more visual, and better leverage the assets you’re creating.

Develop Process

We can help you develop and deploy a global content strategy and reinforce it with better for face-to-face communication tools.

On-Site Support

We work closely with local resources to show them how to better adapt their content to corporate models and show local management how communications can help them achieve business goals.
Blog

Can intranets speak what users want?

It’s still relatively rare to find websites where users can choose the language, and those that offer it tend to be from large, global, commercial organizations. Yet even for the few that offer this option still artificially reduce the world. In the US, you might see...

Lose the lorem ipsum ASAP

Pay attention to the what of brand identity, not just the how. When companies create a brand identity, they typically go through months of iterations, working with a creative agency to fuss with all the details of logos, colors, fonts, and layouts. The supporting...

Breathing and communicating: Pros do it better

If I told a group of corporate attorneys that the wording in their NDA needed more storytelling, or a team in finance that their announcement of the quarter's financial results had third-act problems, I’d be laughed out of the room. That’s because they have advanced...

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