Is the way you communicate with employees as diverse and global as it should be?

Get “global ready” by putting skills, resources and tools in local hands

About

Ray Walsh

I help organizations with multinational communications, content creation, and developing practitioner skills.

Areas of Work

Blog posts, websites, brochures, e-books, presentations, speeches.
If you have expertise but don’t have time to craft content –
especially for people outside your field – talk to me.
I will also help you create plain language, translation-ready content
for audiences around the world.

Create

Content that’s conversational, persuasive, and to the point. I also create plain language, translation-ready versions for global channels.

Edit

Technocratic and dry? Every profession is technical, and it’s not always easy to explain concepts to others. Let me fix it.

Re-purpose

Adapt existing, specialized content for new audiences and new channels.

Localizing Employee Communications

Getting employee attention has always been tough. Outside the Anglosphere, it’s even harder if you’re attempting it with English only.

Every global organization has “helpers” in local markets. I can help you upgrade that by forming a virtual team of co-creators and localizers in various markets. We will develop a process to make sure they have the skills, tools and resources to take employee communications to new, truly global levels.

Apply localization in your largest, most strategic markets, you’ll get::

More clicks, more feedback, more content engagement.
Greater impact from corporate campaigns.
Trained people in local markets who you can trust to create content, adapt global campaigns, and gather invaluable local feedback.
More agile communications that’s responsive to your audiences and ready to work through crises.

Tip Sheets

Four signs you need internal localization

Audiobook companion – pdf extract from full book

Measure global employee communications

Learn more!

Available on Amazon or directly from XML Press

Assess System

We’ll talk to your resources, evaluate their skills, development needs, and aspirations. We’ll ask them to show us the tools they work with, and together we’ll examine your current channels.

Train Resources

We can help you determine the job profiles you need for localization, and we can train the resources you have now on how to tell better stories, use brand guidelines correctly, be more visual, and better leverage the assets you’re creating.

Develop Process

We can help you develop and deploy a global content strategy and reinforce it with better for face-to-face communication tools.

Team Support

We work closely with local resources to show them how to better adapt their content to corporate models and show local management how communications can help them achieve business goals.